Pagoda Labs Dealer Management System
Last updated: July 28, 2026
This Privacy Policy explains how Pagoda Labs (“Pagoda Labs,” “we,” “us,” or “our”) collects, uses, shares, and protects information in connection with the Pagoda Labs Dealer Management System (“Pagoda DMS” or the “Service”), including our website, product, and related support services.
By using Pagoda DMS or visiting our website, you agree to the practices described in this policy. If you do not agree, please do not use the Service.
This policy covers two different relationships, and it’s important to understand the difference:
Dealership customers (our direct clients): If your dealership uses Pagoda DMS, we act as a data processor on your behalf for the information you input into the system, such as your customer records, sales data, and inventory. Your organization remains the data controller for that information, meaning you’re responsible for how it’s collected and used, and we handle it according to your instructions and this policy.
Website visitors and prospective customers: If you visit our website, request a demo, or contact us for information, we act as the data controller for the information you provide directly to us.
Information dealerships provide to us: Business and account details, including company name, contact information, and billing details. Data entered into the Service by your team, including vehicle inventory records, customer contact information, sales and service history, invoicing data, and staff user accounts.
Information collected automatically: Usage data, such as login activity, feature usage, and system performance metrics, used to maintain and improve the Service. Device and browser information, including IP address, browser type, and operating system, collected when you access our website or the Service. Cookies and similar tracking technologies used on our website for functionality and analytics purposes.
Information collected through our website: Contact form submissions, including name, email address, phone number, and any message details you provide when requesting a demo or consultation.
We use the information described above to provide and operate the Service, including account setup, data migration, system configuration, and ongoing support. We also use it to maintain security and prevent misuse, monitor unauthorized access, and enforce user permissions.
Additionally, we use data to communicate with you, respond to support requests, provide onboarding and training, send service-related updates, and improve the Service using aggregated and de-identified usage patterns. We meet legal and compliance obligations, including recordkeeping requirements in jurisdictions where our clients operate.
We market our services only where you’ve requested information or consented to receive it, such as by submitting a demo request. We do not sell personal information to third parties.
We share information only with service providers who support our operations (such as cloud hosting providers contractually required to protect data), within your dealership’s organization based on user permissions, when required by law, or in connection with a business transaction such as a merger or acquisition.
We do not share dealership customer data entered into the Service with other dealerships or unrelated third parties.
We take reasonable technical and organizational measures to protect information processed through the Service, including access controls and user permission settings, secure storage of sensitive business documents, version control, and audit tracking to maintain accurate records.
No method of storage or transmission is completely secure, and we cannot guarantee absolute security. If we become aware of a security incident affecting your data, we will notify affected dealerships in accordance with applicable law.
We retain information for as long as necessary to provide the Service to your dealership and to meet legal, accounting, or reporting obligations. If your dealership ends its relationship with Pagoda Labs, we will retain or delete your data in accordance with the terms of your service agreement, unless a longer retention period is required by law.
Depending on applicable laws, you may have rights regarding your personal information, including the right to request access, request correction of inaccurate information, request deletion, or object to certain types of processing.
Dealership end-customers should direct these requests to the dealership itself. Dealerships and website visitors can direct requests to us at our contact details below.
Our website uses cookies and similar technologies to keep the website functioning properly, understand how visitors use our website, and support marketing efforts such as tracking demo requests. You can control cookie preferences through your browser settings.
Pagoda Labs DMS is used by dealerships across multiple regions, including South Asia, Africa, and Southeast Asia. As a result, information may be stored or processed in a country different from where your dealership operates. Where this occurs, we take steps to ensure information is handled in accordance with this policy and applicable law.
Pagoda DMS is a business tool intended for use by dealership staff and is not directed at children. We do not knowingly collect personal information from children.
If you have questions about this Privacy Policy or how your information is handled, contact us at:
Email: [email protected]
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised “Last updated” date. Continued use of the Service after changes take effect constitutes acceptance of the updated policy.
